IndexCase 04 / 05
E-commerce storefront
Edu-Aid Fonts
Don’t let bad fonts teach bad habits.
- Role
- Designer & developer
- Audience
- Foundation Phase teachers, OTs & schools
- Status
- Live
- Visit
- edu-font.co.za
The brief
Edu-Aid’s handwriting fonts (Grade R–2 print, dotted tracing, arrow-guided and cursive) have been used by South African teachers and occupational therapists for two decades. They needed a modern way to sell them directly, online, without the buying process getting in the way.
What I did
I designed and built the storefront end to end: the positioning, the page structure, the pricing and licence presentation, and the checkout-to-delivery flow.
The hard parts
- Explaining a subtle problem (generic fonts teach the wrong letter shapes) to busy teachers in one glance.
- Presenting individual and school licences without making the pricing confusing.
- Being found: the site had to rank for high-intent searches like “Grade 1 handwriting font South Africa”.
Approach
A bold, benefit-led headline with one clear price and a free trial for people who aren’t sure yet. Trust signals sit up front (CAPS-aligned, DOE-approved, 20+ years in classrooms), backed by solid technical SEO and social previews.
Key features06 items
- 01Clear single-product pricing from R499
- 02Free trial before purchase
- 03Individual and school licences
- 04Same-day font delivery after payment
- 05Side-by-side “wrong vs right” letterform comparisons
- 06Rich metadata and social previews
OutcomeLive
A live storefront that sells the font pack directly to teachers and schools, explains why letterforms matter in seconds, and is built to rank for the searches teachers actually make.