IndexCase 05 / 05
Technical SEO scanner
AI Visibility
Real audits. Real insights.
- Role
- Solo designer, developer & product owner
- Scale
- 100+ sites scanned · 50+ metrics per audit
- Status
- Retired
- Link
- Offline
The brief
Most SEO tools are built for SEO professionals. The founders and marketers I worked with just wanted to know what was wrong with their site, why it mattered, and what to fix first.
What I did
Product & UX. I defined the core flows, designed a minimal, high-contrast UI, and wrote all the UX copy for non-technical founders.
Engineering. I built the dashboard, the scanning engine, background jobs, and email and lead automation workflows.
What it did
It crawled a website and gathered performance, SEO, accessibility and best-practice metrics in one place. It ran real Lighthouse audits on real URLs instead of lab-perfect demo pages, then highlighted the high-impact issues and explained why they mattered.
Key features
- 01Lighthouse audits on real URLs
- 02Core Web Vitals & mobile performance
- 03Meta tag analysis & broken link detection
- 04Crawlability assessment
- 05Human-readable reports
- 06PDF export & shareable links
OutcomeRetired
Ran as a live platform with early paying customers and powered my own client acquisition through automated site scanning and outreach. It has since been retired, but much of what I know about performance and technical SEO comes from building it.