Ringwise

The brief

Most small businesses in South Africa don’t want “a website”. They want the phone to ring. Ringwise had to say that plainly, take the risk out of saying yes, and then make sure every enquiry it earned actually reached me.

What I did

Positioning & UX. I wrote the offer around one promise and one low-risk first step: tell me your business name and I’ll design your homepage for free. Pricing sits on the page as three fixed packages, so nobody has to ask what it costs.

Engineering. The site is hand-written HTML, CSS and JavaScript, built by a small script into minified pages with inlined CSS. A Cloudflare Worker serves it and handles redirects, short tracking links for outreach, and the enquiry endpoint.

The hard parts

• Never losing a lead: every enquiry is saved to a D1 database first, then pushed to my phone, so a failed alert can’t drop it.
• Keeping out spam without punishing real people: hidden honeypot fields, a typing-speed check, per-connection rate limits, and DNS checks that flag made-up email domains without ever blocking a real lead. Bots get a polite “ok” so they don’t retry.
• Measuring what works without cookies or IP addresses, so there’s no consent banner in the way.

Approach

Fast by default: no framework, fonts preloaded, and everything served from the edge. For search, the FAQ schema is generated from the visible questions so the two can never drift apart. The build also writes the sitemap, robots.txt and an llms.txt for AI search.